Have intial page be very simple. Include logo and links to:
a site map
contact information
information about the organization responsible
a site feedback form or pointers to a discussion group
assurances as to security and privacy
related sites
Information on the technology needed to view subsequent pages in the site
Other pages
use the same look and feel as the home page
provide consistent navigation controls
display context and location
control windows properly
All pages use:
a muted background that does not interfere with overlaying information
good contrast between background and text or controls
bright colors sparingly to highlight important contents
the same color for all items that belong to the same category
text unless graphics confer a real advantage
visible structural information, such as titles, sub-titles, and bullet lists in place of long paragraphs
white space as the primary delimiter
substantially reduced text compared with hardcopy
spell checking to insure that navigation and search functions work
Common annoying design defects:
Lack of date/time information: most information is volatile to some degree. A "date-last-modified" is essential for most sites, and any time-dependent data on a page needs time documentation
Confusing navigation, windows that disable navigation, or too many pop-up windows
Initial pages that load too slowly or require plugins or exceptional resources, or scripts that disable browsers
Lack of site information, such as a site map and contact information
Clutter in terms of a confusing layout, long paragraphs, distracting graphics, gaudy backgrounds, inconsistent use of color (different colors within the same topic or the same color for different topics), moire patterns
Insensitivity to technical or user limits: Web pages should provide alternative viewing resources for those with limited browsers, computers, or physical limitations.
In searching for more info on this subject, I came across these additional links: